"WIM" is derived from the English word "whim."
Meaning: instinct, impulse.
Our goal is not simply to make travel more comfortable.
What we truly want to deliver is a "catalyst"
that reawakens the childlike curiosity buried in our daily lives
and helps us reclaim our authentic selves.
Without being bound by social conventions or common sense, just as you think and feel.
We gently draw out the instinct slumbering within people.
When travel changes, the journey changes.
When the journey changes, life changes.
WIM will continue to be a presence that
supports each individual's free travels and
the "new step" that emerges from them.
MOVE YOUR WAY
- Move forward, in your own way -
Policy ⇀
01｜Follow your intuition.
To consistently accompany you, wherever you are, whatever your mood. We eliminate complex operations and pursue a design that can be used purely by intuition.
02｜Eliminate the unnecessary.
While multifunctionality can sometimes lead to confusion and hinder freedom, we remove excessive specifications and refine only what is truly necessary.
03｜Dissolving Boundaries.
Cities, nature. Crossing all boundaries, they blend into their surroundings. We value a universal "form" that is not swayed by trends.
Story ⇀
2024.02
Discomfort with binary choices
While traveling to over 20 countries, I've always felt one persistent sense of unease: "Why does travel always mean a suitcase or a backpack?" Instead of me adapting to my luggage, my luggage should adapt to me. From this idea, the concept of "instant transformation" was born.
2024.04
Making your ideals a reality
I had an idea, but no concrete form for it. I spent days drawing countless sketches and making endless prototypes out of cardboard. What was the best structure? Would I genuinely want to use it? To bridge the gap between my ideal and reality, I simply kept working with my hands.
2025.07
A fated encounter
It was around the time that the concept finally started to take shape. We approached dozens of factories for full-scale development, but were met with daily rejections. Amidst this, there was one company that uniquely embraced our passion. At times, we fiercely debated, but we overcame each challenge one by one.
2025.07
Breathe life into
After about two years of planning, I was overwhelmed with emotion when the product was finally completed. How would I convey these feelings to the world? A friend I had traveled with since university and I worked together to put these feelings into words, shooting and editing relentlessly until we achieved the desired expression.
2025.10
The dawn of a new challenge
For my debut, I chose crowdfunding. From the moment it launched, the response was incredibly positive. It was a moment when I could share a vision I had cherished for many years with many people. Changing journeys, travel, and lives. WIM's challenge has only just begun.